Forming
Advisory Council
A standard that nobody can argue with is not a standard. The Advisory Council exists to challenge the methodology, review what is published, and hold the conflict-of-interest policy.
Purpose
- Review methodology versions before release, including criteria and weighting changes
- Challenge scoring decisions and published findings on the evidence
- Hold the conflict-of-interest policy and rule on disclosed relationships
- Set the standard for what may be published, and what must be withheld as insufficiently evidenced
- Represent disciplines the framework measures but the framework's authors do not practise
Disciplines sought
- Brand strategy
- Positioning, proposition and narrative at enterprise scale.
- Search and AI retrieval
- Organic search, retrieval systems and generative findability.
- Engineering
- Web platform performance, rendering and delivery architecture.
- Accessibility
- Standards, assistive technology and lived practice.
- Research methods
- Measurement design, sampling, inter-rater reliability and statistics.
- Content and editorial
- Information architecture, editorial standards and documentation.
- Analytics and CRO
- Conversion measurement and experimentation discipline.
- Governance and ethics
- Disclosure, conflicts of interest and research integrity.
On membership
The council is forming. No members are listed here because none have been appointed. We will not publish names, logos or affiliations before they exist, and a seat cannot be bought or traded for a score.
Express interest
Tell us who you are and what you would hold us to. Every expression of interest is read; we respond as seats are defined.