Published case studies
Published case studies, by sector
Completed benchmark runs, summarised with the scores, the field distribution and the fixes that followed. Every number comes from a finished study; nothing here is estimated.
8 published studies · 6 sectors
Professional Services
1 studyTechnology & AI
2 studiesFive AI firms, and the distance between famous and legible
OpenAI leads Signal Strength at 9.01 and ranks second on Brand Integrity at 8.57. The strongest signal system in the set is not the clearest source story.
- Organizations
- 5
- Region
- Global · English-language corporate web
Five global platforms, and why findability is not the same as clarity
Google records the strongest Signal Strength in the set at 8.88 and ranks third on Brand Integrity at 8.41. Apple leads Brand at 8.91.
- Organizations
- 5
- Region
- Global · corporate web presence
Consumer Goods
2 studiesSeven household brands, and the limits of being famous
Dawn scores 7.53 Brand and 7.59 Signal — 4th and 6th of seven. Fame is not the same thing as answer eligibility.
- Organizations
- 7
- Region
- United States · consumer packaged goods
Six global CPG parents, and the cost of a distributed portfolio
Unilever scores 8.36 Brand and 8.00 Signal — 2nd and 3rd of six. The brand experience is stronger than the machine-readable portfolio layer.
- Organizations
- 6
- Region
- Global · consumer packaged goods parents
Inclusion in a Brand & Signal benchmark is not an endorsement, and the organizations evaluated are not clients, sponsors or partners of the benchmark. Evaluation is unsolicited and based on publicly observable evidence.