Discipline
Best practices for product and offer architecture
The dimensions that decide whether the offer set can be named, compared and recommended — and whether the enquiry that follows is answered.
Dimensions this discipline owns
Signal Strength
Offering Architecture
Can people and machines clearly understand what the organization offers and how offerings relate?
Signal Strength
User Action Pathways
Can users easily move from interest to an appropriate next action?
Signal Strength
Response Infrastructure
Can the organization respond to user intent dynamically through search, tools, AI, personalization or guided experiences?
Standards this work inherits from
- Offer taxonomy
- Pricing-page practice
- Funnel and form design
- Service recovery standards