Discipline
Best practices for search, entity and structured data
The dimensions that make an organization legible to retrieval systems: a single resolvable entity, machine-readable content, and presence where the audience looks.
Dimensions this discipline owns
Signal Strength
Machine Content & Context
Is content structured with sufficient context for AI systems to understand entities, topics and relationships?
Brand Integrity
Brand Entity Presence
Is the organization clearly identifiable as a distinct, authoritative entity across its digital presence?
Signal Strength
Channel Reach
Is the organization visible and active across the channels where audiences discover information?
Signal Strength
Third-Party Verification
Is the organization supported by credible external evidence, citations, coverage, reviews and references?
Standards this work inherits from
- schema.org
- sameAs and Wikidata
- NAP consistency
- E-E-A-T