Research
Research at Brand & Signal is programmatic rather than occasional: a small number of study lines, re-run on a published cadence, using one versioned methodology so that editions can be compared.
A cross-industry reading of how organizations perform against the seven Brand dimensions, and where the largest systematic gaps sit between what organizations believe they communicate and what is publicly observable.
A measurement of how organizations are retrieved, described and cited by generative systems — and how quickly that machine-held view changes when the underlying sources change.
Sector-by-sector application of the full framework, published as standing indices that are re-measured on a defined cycle rather than one-off reports.
Research into the framework itself: dimension weighting, inter-rater reliability, the stability of AI findability measurement, and the correlation between framework scores and commercial outcomes.