Brand Integrity · dimensions 01–07
What an organization means.
What an organization means, and whether that meaning survives contact with a real person. Brand dimensions govern clarity, distinctiveness, credibility and the quality of the experience itself.
7 dimensions · manual · qualitative
The seven
Brand Integrity dimensions
Each dimension is scored 1.0–10.0 against published evidence. Brand Integrity is the average of the seven.
- 01
Brand Entity Presence
Is the organization clearly identifiable as a distinct, authoritative entity across its digital presence?
- 02
Page Identity
Does each page make its subject, purpose and relevance immediately understandable?
- 03
Audience Language
Does the site use the language, needs and questions of the audiences it serves?
- 04
Visual Brand
Is the visual identity distinctive, consistent and recognizable?
- 05
Usefulness
Does the experience actually help visitors understand, decide or act?
- 06
Brand Voice
Does the organization sound distinctive, confident and consistent?
- 07
Content Vitality
Is the site alive with recent, relevant and authoritative content?